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JAKARTA Tyson Barrie Jersey , Jan. 27 (Xinhua) -- Indonesia expects the arrivals of holiday makers from China to jump this year as it has offered special historical destinations, boosted supportive policy and stepped up promotion, a senior tourism official said here Wednesday.

China and Indonesia, the two largest economies in Asia and Southeast Asia respectively, have strong historical background which has become one of the main engines for the tourism industries in both countries Semyon Varlamov Jersey , said Deputy for Overseas Promotion of the Indonesian Tourism Ministry I Gde Pitana.

"This year we expect 2.1 million Chinese holiday makers visiting Indonesia, compared with last year's target of 1.3 million arrivals," he said during an exclusive interview with Xinhua.

That is a big part of the country's 12 million foreign tourist arrivals target this year, after witnessing over 10 million last year, according to the ministry.

Pitana explained the significant hike of the target of Chinese tourist arrivals this year is based on the country's great tourism promotion Patrick Roy Jersey , offer of some historical cultural destinations and events, and new visa on arrival policy which took effect in June 2015, as well as the special event of total solar eclipse that will be visible from parts of Indonesia.

Indonesia has strong confidence in offering attractive destinations and services, and sees China as a huge potential market for its tourism industry, he said Mikko Rantanen Jersey Sale , adding that the Indonesian tourism ministry believes that collaboration of the two sides will be mutually beneficial, he said.

"China is the main market for us. In 2016, it will be the biggest market, defeating Singapore, Australia and Malaysia Gabriel Landeskog Jersey Sale ," said Pitana.

Over 118 million Chinese people travel annually, but so far only a small number of them is tapped by the Southeast Asian region - 6 million by Thailand, 2 million by Singapore and 1.3 million by Indonesia, the official said.

Indonesia has secured some acknowledgement from the international tourism industry, including three awards out of four at the 12th United Nations World Tourism Organization Awards Forum and three out of six awards at the ASEAN Travel Association Forum Nathan MacKinnon Jersey Sale , said Pitana.

"This indicates what we have done is in line with international standard, We have done the right thing in the right way," said Pitana.

"By receiving the awards, we expect Chinese visitors to be convinced over the appropriateness of Indonesia as a tourist destination."

Since September last year, Indonesia has prepared for the arrivals of Chinese holiday makers Mikko Rantanen Avalanche Jersey , particularly for the celebration of the Lunar New Year or locally known as Imlek in February, he said.

"For the preparations of the Imlek, we have cooperated with all stakeholders and made preparations in several provinces, including how to organize celebrations for welcoming Chinese visitor fiends."

After Imlek comes the total solar eclipse in the tropical country on March 9, when thousands of foreign visitors Gabriel Landeskog Avalanche Jersey , including tourists and scientists, will flock to Indonesia, from eastern parts to western parts of the country, said Pitana.

"There will be 10 cities to witness the eclipse which happens once in hundreds of years. The longest period is six minutes in Sulawesi Island. Please come to the cities as preparation has been made to welcome visitors to experience the rare event, including the facility at sea Nathan MacKinnon Avalanche Jersey ," he said, referring to the eastern parts of the country.

The event will be centered in Bangka Belitung Island in western parts of the country with a parade of over 100 yachts and a duplicate of the legendary ship from Indonesia's prominent kingdom of Majapahit, according to the tourism ministry.

Besides, Indonesia also has several destinations linked with the famous Chinese explorer, Zheng He who made seven expeditions in the 15th century that sailed to present day Indonesia and many other countries Mikko Rantanen Womens Jersey , the official said.

"We have a celebration of journey of Commodore Cheng Ho (Zheng He) every year. We link it with the Silk and Belt in China," Pitana said.

Regarding to the recent terror attacks in Jakarta, Pitana said that the country is safe for traveling as security has been tightened to prevent such danger.

SYDNEY， Oct. 19 (Xinhua) -- Australia's most loved breakfast cereal "Weet-Bix" will soon be known as "Nutri-Brex" to its China-based consumer by mid-November in hopes of enticing more consumers towards the iconic Aussie brand.

A spokesperson for Sanitarium Health & Wellbeing， an Australian-owned health food company who owns the cereal brand told Xinhua on Wednesday that name changed was necessary to help Chinese consumers differentiate between an existing China-based cereal brand that had the same name sounding as "Weet-Bix" in the country.

"We want to build a strong and distinctive brand for our Chinese consumers and that can be done by recognising our brand better，" the spokesperson said， in reference to the name change.

While the size of the Chinese breakfast cereal market is difficult to quantify， Sanitarium said its 201516 financial figures for its breakfast cereal sales rose by approximately 50 percent， and conservatively forecasts similar growth in the next financial period.

At present， current data by Sanitarium suggests that about 15 percent of Chinese households make a regular breakfast cereal purchase， compared to 90 percent in Australia.

However， the trend in China for Western-style breakfast cereals is growing from international brands with a strong focus on health and food safety.

This discovery was what lead Sanitarium to recently open an office in Shanghai after exporting the cereal to China for the last eight years.

The new re-branding exercises is expected to allow Sanitarium to seize on an opportunity to build a strong， distinctive brand for the largest emerging ready-to-eat cereal market in the world， while complying . Cheap Russia Jerseys Cheap Penguins Jerseys Cheap Tampa Bay Lightning Jerseys Cheap New York Islanders Jerseys Cheap Golden Knights Jerseys Cheap Philadelphia Flyers Jerseys Cheap Calgary Flames Jerseys Cheap New Jersey Devils Jerseys Cheap Vancouver Canucks Jerseys Wholesale Capitals Jerseys