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|In past columns Andrew Miller USA Jersey , I've beat the drum of keeping your in-store media segments simple. It's worth revisiting the reasons simple advertising spots will generally outperform glossy ad spots in your signage content. The price of DOOH technology continues to decline, which makes it easier for small retailers to get involved. The problem is that many of these retailers are deploying digital signage throughout their venues without an understanding for the type of content that produces a response. I have witnessed it firsthand in many of the stores I visit.
Below, we'll take a brief tour through some of the proven strategies for creating high-performance DOOH creatives. I'll assume that you're using out-of-home media in a retail venue, and that performance is defined as motivating a purchase decision from visitors. Before we get to the strategies Andrew McCutchen USA Jersey , I'll describe the two schools of thought for creating your segments. I'll also explain why too much gloss and style can lower your response.
Separating The Camps
Ad agencies and designers who develop content for digital media fall into two camps. The first camp believes that "slick" sells. These are the folks who create impressive video-based segments which include stunning images, heart-thumping music, and dazzling style. To be sure, these type of segments can capture the attention of passersby.
The second camp believes that simplicity is a far more reliable path toward producing a response within a retail environment. That last distinction is important. Retailers are focused on generating a purchase response. The quicker the response Alex Bregman USA Jersey , the better. To that end, the POP advertisements, end-caps, and other promotions are focused on merchandising Adam Jones USA Jersey , not branding. "Slick" can be effective for a branding initiative. But, if you're trying to motivate your audience to respond with their wallets, too much style will make your signage content much less effective.
Why Too Much Style Hurts Your Response
Have you ever listened to a music artist's studio album and been left unimpressed even though the album's production value was incredibly high? Meanwhile, listening to a rock trio perform in a coffee shop (or similar live environment) can leave a lasting impression. The same is true for your DOOH content.
Segments that contain too much style (again USA World Baseball Classic Jerseys , within a retail venue) create a disconnect for the shopper. Glossy clips often lack substance to which shoppers can relate. A good example is the car commercials that are shown on television. How often have you grabbed the remote control in order to turn the channel? The commercials look gorgeous, but fail to make a connection, even if you're thinking about buying a new vehicle.
This is why simple signage creatives are so effective. They can more easily connect with shoppers and trigger a purchase response.
4 Quick Tips For Simple Signage Content
The print advertising industry provides several potent tips that are equally powerful when used in digital signage content. First, many of the ads you'll see in print position the advertiser's most important message upfront. Advertisers realize they only have a few seconds to get their point across.
Second USA Baseball Jerseys , they eliminate every possible distraction. Consumers' attention spans are short. If any element detracts from your message, it should be removed.
Third, when there are several elements involved, they should work together as a cohesive unit. Veteran advertisers know that a single element that is interpreted out of context can decimate their response.
Fourth Tyler Clippard World Baseball Classic Jersey , there is always a call to action that clearly tells the viewer what to do (for example, "Sign up today!")
You'll note how each of the four tips can be easily integrated into your digital signage segments. Will "slick" segments look more impressive to shoppers? Yes. But, you'll find that simple in-store media content will usually produce a more impressive response.
Baby: The Way with Baby Names Family Articles | April 23, 2008
Choosing a baby name for your child is almost like choosing his identity. Ever heard about the association of a person?s name with his personality? That?s how our names really work. A name molds a person?s identity like a cookie-cutter. So Tanner Roark World Baseball Classic Jersey , better get that best baby name for your son or daughter. Read on for some tips on how to provide that best baby name for your little angel.
Choosing a baby name for your child is almost like choosing his identity. Ever heard about the association of a person?s name with his personality? That?s how our names really work. A name molds a person?s identity like a cookie-cutter. So, better get that best baby name for your son or daughter. Read on for some tips on how to provide that best baby name for your little angel.1. Stop it already with the dictates of your family?s tradition. Choosing the right baby name does not have to always rely on what your elderly relatives deem to be the best baby name. It is your baby?s name, not theirs. So, better act like it. Once your baby is born he will be stuck with that baby name for life. That means it?s not wise to just settle for any baby name that will suit your grandma?s or auntie?s taste.2. Take a look of a picture of his future. You don?t want your baby to be always called with a monicker that will forever ridicule him or will allow his playmates to make a big laughingstock out of him Sam Dyson World Baseball Classic Jersey , right? Research about the meaning of the baby name you are eyeing to give to your baby. Don?t consider Beelzebub as a prospective baby name just because you heard it from a TV show and you find it cute. Don?t use Rodelfa just because a certain Mexican TV show?s hunky lead actor is called Rodolfo. Just plainly saying yes to your gutfeel, thinking of the people that pops into your head upon hearing somebody spout a certain name, trying to follow a fad b. Jordan 1 For Sale Wholesale Soccer Jerseys Free Shipping Cheap Jerseys Cheap NFL Jerseys Cheap NFL Jerseys Cheap NFL Jerseys Cheap NFL Jerseys China Cheap NFL Jerseys Free Shipping Wholesale NHL Jerseys China Cheap NFL Football Jerseys